The show

Collection inspiration:
Inspired by Nereids, beautiful young girls of the sea in Greek Mythology, Ekaterina Kukhareva has created a mysterious and unique presentation for her SS17 collection. The ready-to-wear pieces all feature intricate designs and patterns in a striking turquoise, baby pink and coral palette. To add a modern edge, the hair has been braided into three-strand braids with woollen fabric entwined into it, to create the illusion of coloured dreadlocks.

Hair inspiration:
The brief for the hair was to create a whimsical and mysterious mermaid effect, but it was important for the reality not to be too literal. To keep the look modern and young, we decided to dramatically extend the length of the hair with Ekaterina’s fabric to add an edgier feel and used label.m products with plenty of texture to give a less sleek finish

Head of Team
Efi Davies

Get the look

1. Step 1

   Prep the hair with label.m Volume Mousse and with a label.m Tourmaline Hairdryer, blow dry the hair brushing away from the face with a label.m Grooming Brush

2. Step 2

   Create the parting, separating a middle section from the crown to either side of the nape of the neck and work through label.m Texturising Volume Spray

3. Step 3

   Braid a third of the hair into a reverse three-strand braid, incorporating thick fabric and extend by adding in further strands of fabric to elongate so that the braids fall two thirds of the way down the body

4. Step 4

   Repeat for another two sections making sure each braid starts at the same level on the head, so that three even sized braids have been constructed

5. Step 5

   Distress the braids using label.m Resurrection Style Dust and separate the hair line with the fingers

6. Step 6

   Use hairspray to comb fly-aways towards the braids to neaten the front, and spray with label.m Hairspray using a net to flatten

7. Step 7

   Interlace the three existing braids into one and finish with label.m Texturising Volume Spray

label.m Professional Haircare Must Haves

label.m Volume Mousse £13.95, label.m Hairspray £12.95, label.m Resurrection Style Dust £12.95, label.m Texturising Volume Spray £13.50

In the session kit

label.m Tourmaline Hairdryer £46.95, label.m Grooming Brush £13.50