The show

Collection inspiration:
The inspiration behind my SS17 collection was my grandmother and she always took caring for her hair very seriously. Her statement look during the 70’s was a bold and bouncy curl, always very big. It was important to me to incorporate her fun sense of style into the garments- big, fun statements of style with a 70’s vibe.

Hair inspiration:
It was important to maintain the fluffy textures of the 70’s era whilst keeping the hair big and bold to be in keeping with the look and feel of the heavily printed collection.

Head of Team
Efi Davies

Get the look

1. Step 1

   Start with natural, dry hair and wet down vertical sections using label.m Hairspray

2. Step 2

   Figure-of-eight the length of the hair around the ends of a coat hanger

3. Step 3

   Use a label.m Titanium Pro-50 Styling Iron to heat and seal the figure-of-eights into an unruly zigzag effect

4. Step 4

   Remove the coat hanger ends and brush through the length of the hair with label.m Dry Shampoo and a label.m Grooming Brush for beautiful, dry and fluffy texture

5. Step 5

   Use shine mist on the roots to add the sheen and gloss of the 70’s era

label.m Professional Haircare Must Haves

label.m Texturizing Volume Spray £13.50, label.m Dry Shampoo £12.50, label.m Hairspray £12.75, label.m Shine Mist £13.95, label.m Volume Mousse £13.95

In the session kit

label.m Jumbo Comb £6.50, label.m Grooming Brush £13.50, label.m Titanium Pro-50 Styling Iron £74.99