Daniele from TONI&GUY Shoreditch was announced as the winner at the British Hairdressing Awards 2020

Daniele de Angelis, TONI&GUY Shoreditch has been crowned London Hairdresser of the Year 2020 at HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional.

Daniele fought off strong competition and stood out from a star-studded line up of the city’s best-known stylists to gain the top spot in this fiercely contended category.

Judged twice by a panel of hairdressing legends and British Hairdressing Awards Hall of Fame members, Daniele claimed his status as the best hairdresser in London after showcasing phenomenal original hair work which demonstrated not only technical skills but creative vision and comprehension of current trends and follows a three-time finalist status under the category.

Daniele’s hairdressing career began in Rome, before moving to London and starting a career with TONI&GUY 13 years ago. Since then, Daniele has gone from strength to strength, becoming a core member of the TONI&GUY Artistic Team, fast progressing to London Fashion Week Head Stylist, manager of the London Flagship Academy and frequently travelling the world educating hairdressers and collaborating with leading fashion designers.

HJ’s British Hairdressing Awards celebrate the people producing the very best hairdressing work across England, Northern Ireland, Scotland and Wales. For the first time in its 36 year history, the ‘Oscars’ of the hair world could not be held in person at the Grosvenor House, A JW Marriott Hotel, and instead went live and virtual on Monday 30th November – giving an opportunity to celebrate the success and talent within the industry and share the prestige and excitement of the event to an even wider audience.

Finalists were each given ‘tickets’ for their very own virtual room where they could watch and celebrate with their teams, friends and family while the industry and clients could also show their support by tuning in to a live stream of the event which was hosted by television personality Rylan Clark-Neal on the Hairdressers Journal International Facebook page. Daniele’s award was one of 18 trophy wins on the night in a line-up of ten regional and eight specialist awards.

Commenting on the win, Jayne Lewis-Orr, Executive Director of HJ’s British Hairdressing Awards said; “A huge congratulations to Daniele. This win is a phenomenal achievement and career highlight, particularly after the difficulties faced by the industry this year. Daniele’s hair work demonstrated unrivalled vision, skill and creativity, gaining him recognition as one of the best in the business.

“This year’s British Hairdressing Awards will certainly go down in history as one of the most challenging but rewarding events we’ve ever organised. The fighting spirit of the hair community shone through, despite not being together in person, and the reception from our virtual viewers was truly uplifting. I’m so pleased we had this opportunity to share the achievements of these truly outstanding stylists with all their supporters near and far.”

Delighted with the win, Daniele said: “Thank you so much! It’s so emotional for me. Thank you HJ and Schwarzkopf Professional. Thank you to Sacha for all the opportunities she has given me this year, and to the Artistic Team for supporting me throughout this journey, and to my mentor Cos Sakkas – everything I know is because of him. Thank you to my family, my wife and my daughter she’s my biggest inspiration.”

On his collection, Daniele said: “Due to the restrictions the pandemic brought, for the first time my BHA collection, is a selection of my favourite looks I have created over the past decade. Together, they are a celebration of my time at TONI&GUY - a place where I have been able to grow and express my creativity. When creating an image, it is always important for me to portray a strong and independent woman always keeping suitability at the forefront of my vision. I believe everything has beauty, but not everyone can see it. I wanted to depict that through a series of images which have a vulnerability to them, yet hold a domineering feel of empowerment, whilst allowing my dexterity to be seen throughout”.

“Sponsoring HJ’s British Hairdressing Awards is a great privilege,” says Julian Crane, Schwarzkopf Professional General Manager UK and Ireland. “In a record year for entries, showcasing the highest calibre of hair work, we have been extremely impressed at the outstanding application of creative techniques.

“The awards are a true celebration of our industry and it is an honour to join Hairdressers Journal International in recognising the very best of UK and International hair talent. I am delighted for Daniele who should be incredibly proud of his achievement.”

The British Hairdressing Awards have launched the careers of a host of household names: from John Frieda and Nicky Clarke, to TV stylists Lisa Shepherd and Andrew Barton.