This marks the company's 10th year of receiving this prestigious accolade on top of already being awarded CoolBrand status for the fifth time for 2016/2017. The process, managed by The Centre for Brand Analysis (TCBA), surveyed 3,000 UK consumers who assessed over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction. It is a huge achievement for TONI&GUY to be deemed a Superbrand by the Great British public and it has reaffirmed the brand’s positive reputation throughout the country.
