Meet the team

• Cos

  Global Creative Director

  Cos

  Global Creative Director

  Cos has been with TONI&GUY for 25+ years. This multi-award-winning hairdresser came all the way up through the Academy system, so gets a real buzz from educating the next generation, giving them the same opportunities and experiences that he’s had. From 2021 Cos took on the role as Global Creative Director for both TONI&GUY and LABEL.M and is British Hairdresser of the Year for three years, 2022/23, 2023/24 and 2024/25.

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• Tori

  Salon Manager

  Tori

  Salon Manager

  Tori specialises in long to short restyles and classic cuts. She is reliable and resourceful, solving problems and coming up with new creative business ideas. Tori is passionate and driven with a strong focus on team work and great customer service.

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• Elle

  Art Director

  Elle

  Art Director

  Elle specialises in hair up, blow dry’s, long hair and everything in between. She is an eccentric character and loves hairdressing to instantly make someone happy and smile. Elle is an educator at our London academy and an ambassador for our haircare brand, LABEL.M and a regular backstage at London Fashion Week and the British Fashion Awards.

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• Sam

  Art Director

  Sam

  Art Director

  Sam specialises in men's hair and enjoys women's short hair. He is artistic, enthusiastic and a fun member of the team. Sam is an educator at our London academy and a regular backstage at London Fashion Week.

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• Lucy

  Art Director

  Lucy

  Art Director

  Lucy is currently on maternity leave and will be back soon.

  Lucy is an all-rounder but mainly enjoys doing short and detailed haircuts and specialises in cutting and styling afro Caribbean hair and an expert in hair extensions. She is positive, precise and dedicated - hairdressing is important to Lucy as she likes to make a difference to her clients, she likes to make them feel new when they leave the salon.

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• Emanuel

  Technical Art Director

  Emanuel

  Technical Art Director

  Emanuel specialises in colour from classic to creative. With a strong interest in fashion, music, art & photography makes him believe that colouring hair is something that should be individual and personalised but also communicate a feeling and story. He is also an educator at our London academy.

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• Yui

  Art Director

  Yui

  Art Director

  Yui loves hairdressing and hair competitions has been a finalist many times in her native Japan. She is very creative, from short hair, classic bobs to precision shapes Yui is very experienced in cutting, styling and perming!

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• Jiyoung

  Art Director & Technical Director

  Jiyoung

  Art Director & Technical Director

  Jiyoung is currently on maternity leave.

  Jiyoung is an experienced educator in both her native Seoul and London and has been working as a member of the session team working backstage at London Fashion Week since 2014. A deep insight of hairstyling through these various experiences will deliver excellent salon journey experience in cut, colour, perm and hair up.

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• Andra

  Technical Manager & Director

  Andra

  Technical Manager & Director

  Andra’s specialities includes balayage and free hand techniques as well as platinum blondes. She is sociable, hardworking, enthusiastic who enjoys a challenge. Andra believes less is more and it is very important to personalize the colour according to the client’s complexion, lifestyle and maintenance.

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• Annabel

  Style Director

  Annabel

  Style Director

  Annabel enjoys creating a variety of different lengths and shapes. In particular doing more creative, trend lead hairstyles. She also has a passion for creating beautiful hair up styles and ensures all clients feel comfortable and confident in her hands. Annabel holds the title of 2024/25 Newcomer of the Year for the British Hairdressing Awards.

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• Sara

  Style Director

  Sara

  Style Director

  Sara is creative, precise and passionate. She specialises in short haircuts and barbering and loves restyles. Her career highlights so far have been working at London Fashion Week and on photoshoots for the company. She also enjoys teaching in our London academy.

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• Sarah

  Technical Director

  Sarah

  Technical Director

  Sarah enjoys every aspects of colour but especially loves pre-lighteners, classic foils and balayages. She is passionate, cheerful, patient and believes if you invest in your hair, you’ll shine with confidence.

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• Alex

  Senior Stylist

  Alex

  Senior Stylist

  Alex is a passionate hairdresser who enjoys precision cuts with a hunger for the latest techniques.Whether it's a classic cut or a trendy look, his commitment to perfection shines through in every snip and style. Alex is ready to make his mark in the world of hairstyling, one precision cut at a time. He is fluent in both English and Turkish.

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• Shania

  Senior Technician

  Shania

  Senior Technician

  Shania is passionate and patient. She loves all things blonde such as balayage and highlights and she also enjoys bespoke colour and working with long hair.

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• Keisha

  Stylist

  Keisha

  Stylist

  Keisha loves working with curly and afro hair types, she has a huge passion for making clients feel more confident with their hair. She also loves doing longer blow drys and creative braiding.

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• Vito

  Graduate Stylist

  Vito

  Graduate Stylist

  Vito is kind, caring, and can be quite the perfectionist. He loves barbering and is enthusiastic about men’s cuts, clipper work, fades, and facial hair line-ups

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• Lily

  Apprentice

  Lily

  Apprentice

  Lily is in her first year of her TONI&GUY apprenticeship. She is always happy to help and a very bubbly person.

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• Katie

  Salon Support

  Katie

  Salon Support

  Bio Coming.

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• Ashley

  Front of House

  Ashley

  Front of House

  Bio Coming Soon.

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