Meet the team

Learn more about our award-winning experts, their skill set, speciality and educational background.

  • N A St

    Salon Manager

    Freddie has been in the hairdressing industry since 2002 and joined the TONI&GUY North Audley team in 2015. Freddie specialises in Strength in Style Consulations. He enjoys styling all types of hair. The team at TONI&GUY North Audley Street would describe him as passionate, focused, friendly and caring. Freddie's career highlights so far include managing a Central London TONI&GUY salon, working at London Fashion Week and at Salon Internation photoshoots. He has also won nominations in the L'Oreal Colour Trophy. I love making my clients look great and feel fantastic! I feel my job is complete when not only the style suits my client but they can also achieve the look at home.

    Days off: Sunday & Monday

  • photo of Francesco from North Audley Street

    International Technical Art Director

    Francesco remains an extremely talented and ambitious member of the TONI&GUY Technical Artistic Team after joining over 20 years ago. His unique blend of unparalleled colouring skills and ambition to push boundaries has seen him acquire a reputation as one of the world’s best hair colour specialists.

    Based at the TONI&GUY London Academy, Francesco teaches across all Colour Courses and plays an integral role in the development of TONI&GUY’s globally renowned educational offering. His energy and passion for his profession influences many of his aspiring students who are core to the brand’s growth. As well as teaching in the Academy, Francesco is in popular demand from his client base in the North Audley Streetsalon, the perfect location for his innovative and creative colour techniques.

    Francesco has been nominated as a finalist for Colour Technician of the Year at the L’Oréal Colour Trophy,Wella Trend Vision and British Hairdressing Awardson multiple occasions (2005, 2006, 2007, 2011 and 2012), L’Oréal Colour Trophy and Wella Trend Vision.

    In addition, Francesco also works alongside L’OréalProfessionel and is part of the 20/20 Colour Expert team which is made up of the top 20 technicians in the UK. The expert team support hairdressers with educational training as well as focus on the link between consumersand hairdressers by helping to create new product launches, new training and educational techniques, as well as providing insights into fashion and colour trends. Francesco’s stunning colour work is published throughout industry press, these include theHairdressers Journal, Salon Business, Estetica and Creative HEAD as well as consumer titles such as Lookand Grazia. Working closely with TONI&GUY Global Creative Director Sacha Mascolo-Tarbuck and International Artistic Director, Cos Sakkas and utilising his unique take on colour development, Francesco has been contributing to the TONI&GUY annual educational collections starting in 2005 with Identity. In addition to this, Francesco takes part in the creation of the essensuals collection; overseeing all colour aspects of the window advertising campaigns showcased at key industry events including Salon International, WellaTrend Vision Tour and worldwide at shows and seminars.

  • North Audley St

    Assistant Manager

    Louis is fast growing and diverse. He has a clientele that reflects his versatility & passion for Hairdressing. Louis is a member of the TONI&GUY Art Team. He regularly works backstage, styling models at London Fashion Week, London Fashion Week Men's and working on a variety of Editorial's including magazines, Photoshoots and Heading Campaigns. Louis shares his passion as a mentor and Educator at the TONI&GUY Academy. Whether you are looking for something commercial and wearable or more High Fashion - Louis is your "go to" Stylist.

    Day off: Monday

  • George-bakerstreet

    Art Director

    George started working with TONI&GUY in 2003. He specialises in creative cutting, editorial and men's tailored hair. The team at TONI&GUY North Audley Street would describe George as having a creative vision, highly motivated, ambitious and optimistic with a great sense of humour. Career highlights so far have been: Working with top fashion designers on Runway shows such Dior, Chanel, Gucci, Fendi, Burberry and Versace. Also working for fashion magazines Vogue/GQ/Elle/Numéro Working on BBC/MBC TV Dubai/Britain's next top models on living TV/fashion TV Moscow. Working with Mario Testino as creative consulting on campaigns such as Gucci/Versace/prada. "I won Mondial Coiffure Beauté 2007, Paris and the alternative hair show 2010, Moscow, and was nominated for fashionista "It list" creative head magazine 2010 London, and for the visionary award 2010 London. I am constantly working on my own innovative techniques. The relationship I have with the fashion world fuels my artistic vision for my own creative work. My approach is unique in that I work with challenging ideas and I manifest these into hair.”

    Languages spoken: English, Arabic & Russian

    Works: Wednesdays & Thursdays

  • N A St

    Style Director

    Christianne has been with TONI&GUY since 2007. Joining the flagship salon, North Audley street in 2014 when it first opened. Christianne specialises in men and ladies hair and enjoys working with all hair types and styles. She is an expert in hair ups and braiding for weddings and special occasions. She also loves creating glamorous blow dries. Christianne is a member of our TONI&GUY session team and has been involved backstage at London Fashion week, London men’s collection and the British fashion award. She also likes to attend art team at our London academy. The team of TONI&GUY North Audley street describe Christianne as professional, dedicated, creative, bubbly and a very loved member. "I have always had a love for hair and fashion since I was a little girl".

    Works: Fridays & Saturdays

  • Giota North Audley Street

    Art Director/ Technical Director

    Giota has been in the hairdressing industry since 2002 and joined the TONI&GUY North Audley Street in 2017. Giota is all rounder, specialised in men’s and women’s cut and colour. She’s also enjoys big glamorous blow dries, hair ups and braiding. She’s passionate and motivated and she’s always keep herself up to date attending Toni and guy and L’Oréal academies to keep the techniques fresh and what’s current. She’s a regular face at London Fashion Week working backstage with well known fashion designers such as Pam Hogg, Velsvoir and Xiao Li. She’s regular attending the Art team training at The TONI&GUY academy. Giota has also won the TONI&GUY Breakthrough Team in 2017. The team of Toni and Guy North Audley Street describes Giota as creative, consistent, loyal and lovely. “Hairdressing for me is a passion and way of expression. It is amazing making people feel good about them selves! I love seeing happy faces after giving my services!

    Days off: Tuesday & Sunday

    Languages spoken: English & Greek

  • photo of Maddie from North Audley Street

    Senior Stylist & Senior Technician

    Maddie has been working with TONI&GUY since 2013 having started in Valencia. She joined North Audley Street in 2019. Maddie specialises in all technical services, cutting and styling! Maddie has been part of London Fashion Week numerous times having styled the hair for many fashion designers. She has also been in numerous shows with the TONI&GUY Spanish Art Team including L'Oreal colour trophy. The team would describe Maddie as bubbly, passionate and driven.

    Languages spoken: English & Spanish

    Days off: Friday & Sunday

  • Alyna North Audly


    Alyna has been in the hairdressing industry since 2012 alongside also being an MUA. Alyna specialises in Cutting and Styling. She enjoys doing all kinds of hair styling and also enjoys doing creative cuts and blow drying. After achieving a Distinction in Styling in 2018 Alyna has become part of the TONI&GUY session team backstage at London Fashion week and regularly attends Art team training at the TONI&GUY academy. The team in the TONI&GUY North Audley Street would describe her as friendly, passionate, fashion focused, and creative. “I enjoy hairdressing because I love to make people look great and feel great”.

    Languages spoken: English, Spanish & Russian

    Days off: Thursday & Sunday

  • photo of Clarissa from North Audley Street


    Clarissa has been hairdressing since 2014 and joined TONI&GUY North Audley Street in 2018. Clarissa specialises in bouncy, curly blow dries and any type of length haircuts. Clarissa regularly attends Art Team training at the TONI&GUY Academy. "Making people happy and satisfied is the most important thing for me. I love making people feel beautiful". The team would describe her as chatty, caring and kind.

    Languages spoken: English & Italian

    Days off: Thursday & Sunday

  • Soraya & Brandy North Audley Street

    Soraya & Brandy
    Reception Team

    We love to make clients feel special and insure on a day to day basis that the salon runs smoothly. If there is anything you need help with or any questions please do not hesitate to let us know. We are here for you to enjoy your visit as much as possible. We look forward to seeing you in the salon.

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