Shopyte London Fashion Week AW19

Saturday 16th February 2019 12:30pm

Join us backstage and front-row at London Fashion Week for Shopyte AW19, where Head of Team Efi Davies creates ponytails with effortless texture, to compliment the collection.

The show

What’s the inspiration behind the collection?

he AW19 collection draws inspiration directly from the season; in the eyes of Shopyte, a cold winter morning provides great influence for the construction of cold and precise forms. This collection is made for the Shopyte woman who wants to accentuate her natural beauty and infinite femininity for the season. Along with the elegance and minimalism that goes hand-in-hand with each collection, all of the garments are made from silk and wool, the finest materials which are best known for their breathability and accommodation to the body. Among the key characteristics helping to create a light and delicate look is a complimentary colour palette. Icy and natural hues in the collection evoke a sense of cleanliness and freshness, perfectly aligning with the immaculate style of the Shopyte woman, who consistently seeks ease and grace.

What’s the inspiration behind the hair?

Aligning to the collection’s elegance and grace, hair is sleek and subtle, with strength seen through the use of a middle parting. The scarves round the hairline tie into Shopyte’s inspiration of a cold winter morning.

Get the look

Get the look at home using the award-winning label.m haircare range.

  1. Step 1

    Dampen hair with water, then prep with label.m Curl Define Foam from roots to ends and use a grooming brush to blow-dry straight.

  2. Step 2

    Create a centre parting.

  3. Step 3

    Apply label.m Shine Mist and straighten hair.

  4. Step 4

    Apply label.m Hairspray to the roots and parting and smooth hair behind the ears using your hands.

  5. Step 5

    Place the scarf over the front hair line and tie underneath hair.

Get the look using label.m


About Shopyte

  • Shopyte is a fashion brand crafting elegant, classic clothing for women who value quality, femininity, and sustainability. They believe “less is more”...

More Shopyte shows

  • London Fashion Week SS20