Shopyte London Fashion Week SS20

Saturday 14th September at 1:45pm

Backstage at London Fashion Week with TONI&GUY Artistic Director EFI, creates the looks for the Spring/Summer 20 SHOPYTE show using our award-winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    International Artistic Director Efi Davies and TONI&GUY Session team worked to complement the stunning collection, with hair which distinctly personified the look of ‘expensive’, juxtaposed with an accent of attitude. Clean, super luxe, super-neat, ponytails with a low side parting, given an edge with a with wetter hairline for added polish. With models’ all wearing hats – the detail is in the hair wrapped tightly around the base of the ponytail.

    The Collection

    What’s the inspiration behind the collection?

    International Artistic Director Efi Davies and TONI&GUY Session team worked to complement the stunning collection, with hair which distinctly personified the look of ‘expensive’, juxtaposed with an accent of attitude. Clean, super luxe, super-neat, ponytails with a low side parting, given an edge with a with wetter hairline for added polish. With models’ all wearing hats – the detail is in the hair wrapped tightly around the base of the ponytail.

    Get the look

    Top Tip 1

    Wet hair down with label.m Fashion Edition Wax Spray to prime and create triangle section for side-parting

    Top Tip 2

    Create ponytail and secure with elastic close to the head so it’s neat

    Top Tip 3

    Take a section of hair and wrap around the base and secure. Use straighteners to further neaten the ponytail throughout for flawless finish

    Hero Product

    SHOP THEM ALL

    About Shopyte

    • Shopyte is a fashion brand crafting elegant, classic clothing for women who value quality, femininity, and sustainability. They believe “less is more”...

    More Shopyte shows

    • London Fashion Week AW19

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