Shopyte London Fashion Week SS20
Saturday 14th September at 1:45pm
Backstage at London Fashion Week with TONI&GUY Artistic Director EFI, creates the looks for the Spring/Summer 20 SHOPYTE show using our award-winning in-house professional haircare range label.m
The Hair
What’s the inspiration behind the hair?
International Artistic Director Efi Davies and TONI&GUY Session team worked to complement the stunning collection, with hair which distinctly personified the look of ‘expensive’, juxtaposed with an accent of attitude. Clean, super luxe, super-neat, ponytails with a low side parting, given an edge with a with wetter hairline for added polish. With models’ all wearing hats – the detail is in the hair wrapped tightly around the base of the ponytail.
The Collection
What’s the inspiration behind the collection?
International Artistic Director Efi Davies and TONI&GUY Session team worked to complement the stunning collection, with hair which distinctly personified the look of ‘expensive’, juxtaposed with an accent of attitude. Clean, super luxe, super-neat, ponytails with a low side parting, given an edge with a with wetter hairline for added polish. With models’ all wearing hats – the detail is in the hair wrapped tightly around the base of the ponytail.
Get the look
Top Tip 1
Wet hair down with label.m Fashion Edition Wax Spray to prime and create triangle section for side-parting
Top Tip 2
Create ponytail and secure with elastic close to the head so it’s neat
Top Tip 3
Take a section of hair and wrap around the base and secure. Use straighteners to further neaten the ponytail throughout for flawless finish
Hero Product
SHOP THEM ALL
About Shopyte
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Shopyte is a fashion brand crafting elegant, classic clothing for women who value quality, femininity, and sustainability. They believe “less is more”...
More Shopyte shows
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London Fashion Week AW19
