8ON8 presented by GQ China London Fashion Week Men's AW20

Sunday 5th January at 11am

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Daniele de Angelis, where he created the looks for the Autumn/Winter 20 by 8on8 presented by GQ China, using our award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    International Artistic Director Daniele de Angelis used the influence of ‘millennials dressed up for a party’ as overall the hair was slighter longer in length and where each model was given an interpretation of drier texture aligned with natural lift at the roots.

    The Collection

    What’s the inspiration behind the collection?

    GQ proudly supports new generation designer 8ON8, as part of its eighth year launching GQ PRESENTS - a project to highlight emerging Chinese designers. Li Gong created the brand in 2017 and the creative insight for AW20 was a process intertwined with the thinking of youth culture and self-interpretation of the post-90’s generation. The collection showcases the influence of a high-end party for ageing celebrities, in a luxury private club hosted in a virtual community by 8ON8. Fabrics such as Tweed – a British hand-made fabric are changed in silhouette and colour where 8ON8’s signature suit featured more exaggerated accessories.

    Get the look

    Top Tip 1

    Start by gently smoothing the perimeter and surface with gentle blow-drying to remove any evident frizz using a medium round brush

    Top Tip 2

    Liberally spritz label.m Sea Salt Spray over the surface and proceed to blast with a hairdryer to aid building in texture. This step can then be repeated in which to layer the desired level of texture required

    Top Tip 3

    Next, place silver clips randomly around the head, for the creation of root lift support whilst drying further

    Top Tip 4

    Finally apply label.m Hairspray to specific areas and gently pull out sections at the same time

    Hero Products


    About 8ON8 presented by GQ China

    • Central Saint Martins' MA Fashion graduate Gong Li founded menswear label 8ON8 in 2017. After carefully developing his aesthetic and style he...

    More 8ON8 presented by GQ China shows

    • London Fashion Week Men's SS20