8ON8 presented by GQ China London Fashion Week Men's SS20

Sunday 9th June 11:00

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Danielle de Angelis, creating the looks for the Spring/Summer 20 8on8 show using our award-winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    Inspired by a 70’s unstructured look the hair presented by the TONI&GUY team was loose and unkempt.

    The Collection

    What’s the inspiration behind the collection?

    Since the debut of 8on8 in 2017, founder and designer Li Gong has been developing his retro-futurism aesthetic. This season Gong returns to London with GQ to launch his first international catwalk show “San Junipero”, a combination of retro-futuristic aesthetics and traditional menswear tailoring.

    Get the look

    Top Tip 1

    Prep the hair with lebel.m Volume Mouse to create a body and base to the hair.

    Top Tip 2

    Then after warming in the palms apply label.m Anti-Frizz balm to the hair and blow in with a small round brush.

    Top Tip 3

    Set the look back with a liberal misting of label.m hairspray.

    Hero Products


    About 8ON8 presented by GQ China

    • Central Saint Martins' MA Fashion graduate Gong Li founded menswear label 8ON8 in 2017. After carefully developing his aesthetic and style he...

    More 8ON8 presented by GQ China shows

    • London Fashion Week Men's AW20