8ON8 presented by GQ China London Fashion Week Men's SS20
Sunday 9th June 11:00
Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Danielle de Angelis, creating the looks for the Spring/Summer 20 8on8 show using our award-winning in-house professional haircare range label.m
What’s the inspiration behind the hair?
Inspired by a 70’s unstructured look the hair presented by the TONI&GUY team was loose and unkempt.
What’s the inspiration behind the collection?
Since the debut of 8on8 in 2017, founder and designer Li Gong has been developing his retro-futurism aesthetic. This season Gong returns to London with GQ to launch his first international catwalk show “San Junipero”, a combination of retro-futuristic aesthetics and traditional menswear tailoring.
Get the look
Top Tip 1
Prep the hair with lebel.m Volume Mouse to create a body and base to the hair.
Top Tip 2
Then after warming in the palms apply label.m Anti-Frizz balm to the hair and blow in with a small round brush.
Top Tip 3
Set the look back with a liberal misting of label.m hairspray.