Rohmir London Fashion Week SS20
Sunday 15th September at 12:30pm
Backstage at London Fashion Week with TONI&GUY Artistic Director EFI DAVIES, creates the looks for the Spring/Summer 20 ROHMIR show using our award- winning in-house professional haircare range label.m
The Hair
What’s the inspiration behind the hair?
Efi Davies International Artistic Director and TONI&GUY Session team revisited the 70’s with a modern reinterpretation of big, bouncy blow-dries, which were dramatically flicked over with the placement of a left side parting which draws on the inspiration.
The Collection
What’s the inspiration behind the collection?
The ROHMIR way of fashion is a modern reply to a demand of an active and travelling business woman. The collection for SS20 – Voyage, is dedicated to a new golden 20’s full of joy, fun and dreams, with must-have pieces featuring prints, stripes and silhouettes celebrating femininity.
Get the look
Top Tip 1
Prep with label.m Volume Foam – blast dry then section hair
Top Tip 2
Spray in label.m Texturising Volume Spray for hold and grip prior to blow-drying with a round brush then secure with clips
Top Tip 3
Remove clips, then dress hair by flicking out with fingers and apply a little hairspray around the perimeter
Hero Product
SHOP THEM ALL
About Rohmir
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Olga roh founded rohmir in 2007, finding her forte in luxury fashion design. Hailed from russian nobility, with a vast experience in fashion and...
More Rohmir shows
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London Fashion Week AW17
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London Fashion Week SS16
