Rohmir London Fashion Week SS20
Sunday 15th September at 12:30pm
Backstage at London Fashion Week with TONI&GUY Artistic Director EFI DAVIES, creates the looks for the Spring/Summer 20 ROHMIR show using our award- winning in-house professional haircare range label.m
What’s the inspiration behind the hair?
Efi Davies International Artistic Director and TONI&GUY Session team revisited the 70’s with a modern reinterpretation of big, bouncy blow-dries, which were dramatically flicked over with the placement of a left side parting which draws on the inspiration.
What’s the inspiration behind the collection?
The ROHMIR way of fashion is a modern reply to a demand of an active and travelling business woman. The collection for SS20 – Voyage, is dedicated to a new golden 20’s full of joy, fun and dreams, with must-have pieces featuring prints, stripes and silhouettes celebrating femininity.
Get the look
Top Tip 1
Prep with label.m Volume Foam – blast dry then section hair
Top Tip 2
Spray in label.m Texturising Volume Spray for hold and grip prior to blow-drying with a round brush then secure with clips
Top Tip 3
Remove clips, then dress hair by flicking out with fingers and apply a little hairspray around the perimeter