Rohmir London Fashion Week SS20

Sunday 15th September at 12:30pm

Backstage at London Fashion Week with TONI&GUY Artistic Director EFI DAVIES, creates the looks for the Spring/Summer 20 ROHMIR show using our award- winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    Efi Davies International Artistic Director and TONI&GUY Session team revisited the 70’s with a modern reinterpretation of big, bouncy blow-dries, which were dramatically flicked over with the placement of a left side parting which draws on the inspiration.

    The Collection

    What’s the inspiration behind the collection?

    The ROHMIR way of fashion is a modern reply to a demand of an active and travelling business woman. The collection for SS20 – Voyage, is dedicated to a new golden 20’s full of joy, fun and dreams, with must-have pieces featuring prints, stripes and silhouettes celebrating femininity.

    Get the look

    Top Tip 1

    Prep with label.m Volume Foam – blast dry then section hair

    Top Tip 2

    Spray in label.m Texturising Volume Spray for hold and grip prior to blow-drying with a round brush then secure with clips

    Top Tip 3

    Remove clips, then dress hair by flicking out with fingers and apply a little hairspray around the perimeter

    Hero Product


    About Rohmir

    • Olga roh founded rohmir in 2007, finding her forte in luxury fashion design. Hailed from russian nobility, with a vast experience in fashion and...

    More Rohmir shows

    • London Fashion Week AW17

    • London Fashion Week SS16