About us

Multi-award winning hairdressing brand with more than 50 years of experience in education, superior client service and haircare expertise.

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Our story

With more than 485 salons across 48 countries, CEO, OBE and co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.

Awards

As voted for by the British public, hairdressing industry favourite TONI&GUY is a Superbrand, CoolBrand and has won 66 British Hairdressing Awards and 113 product awards.

See all of our awards

Latest news

The latest in hair, fashion and product information from the number one hairdressing brand in the world.

Press coverage

The CoolBrand consistently features in top magazine titles and blogs including Vogue, Love, The Sunday Times Style, GQ, HJi and A Model Recommends.

See all our latest press coverage

Profiles

Brand owners Toni Mascolo and Sacha Mascolo-Tarbuck and their many teams are the driving forces behind TONI&GUY’s global success.

Toni Mascolo
CEO Cavaliere Ufficiale G T Mascolo OBE KCSG

More than 50 years ago CEO, Chairman and OBE awarded Toni Mascolo and his brother took a chance and struck out on their own to start what is now regarded as the most globally successful hairdressing brand.

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Sacha Mascolo-Tarbuck
TONI&GUY and label.m Global Creative Director

As the youngest winner ever to receive a British Hairdressing Award, Sacha Mascolo-Tarbuck was destined for success. Now Global Creative Director of TONI&GUY and label.m, she is the next generation responsible for the creative vision and success of the ten-times awarded Superbrand.

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Art team

Award-winning the International Artistic Team is a diverse group of the industry’s best hairdressers. Specialising in session and editorial, avant garde, barbering and much more, they represent the ten-times
Management team

A team of leading professionals whose expertise range from finance and legal, through to human resources, tasked with keeping our global business in order.
Salon team

Skilled professionals who coach salon owners and their teams to perform to our 'perfect salon' business blueprint. They’re expertise covers salon design, customer services, finance, education, marketing, PR and digital, retail, business law and business management.
Media team

Works closely with Sacha Mascolo-Tarbuck and James Tarbuck to produce and maintain the ‘look and feel’ of most globally recognised and successful hairdressing brand in the world. Contributions are made by highly skilled professionals in the area of PR and Marketing, design, production, salon management and TV.
Label.m team

Under the direction of Toni Mascolo and Sacha Mascolo-Tarbuck the team, which includes expertise in everything from business management and sales through to PR and Marketing is responsible for driving forward the brand’s continued success.