About us

Multi-award winning hairdressing brand with more than 55 years of experience in education, superior client service and haircare expertise.

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  • With more than 631 salons across 48 countries, co-founders Toni Mascolo and his brother Guy started TONI&GUY back in 1963.


As voted for by the British public, hairdressing industry favourite TONI&GUY is a Superbrand, CoolBrand and has won 76 British Hairdressing Awards and 113 product awards.

See all of our awards

Latest news

The latest in hair, fashion and product information from the number one hairdressing brand in the world.

More stories
  • We're celebrating 12 finalists for the British Hairdressing Awards 2021

    Including International Artistic Director, Cos Sakkas, who's nominated for British Hairdresser of the Year.

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    We care about your well-being and safety as much as we do about your image.

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  • TONI&GUY wins at the 2020 Fellowship Awards – ‘An Evening with the Fellowship’

    TONI&GUY celebrated a successful 2020 by picking up a number of awards including Group Salon of the Year, Colour Image of the Year and Fellow with Honours.

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The Mascolo family and their teams are the driving force behind TONI&GUY’s global success.

  • Toni Mascolo
    Cavaliere Ufficiale G T Mascolo OBE KCSG

    More than 55 years ago Toni Mascolo and his brother Guy took a chance and struck out on their own to start what is now regarded as the most globally successful hairdressing brand.

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  • Sacha Mascolo-Tarbuck
    TONI&GUY and label.m Global Creative Director

    As the youngest winner ever to receive a British Hairdressing Award, Sacha Mascolo-Tarbuck was destined for success. As Global Creative Director she is responsible for the creative vision and success of the ten-times awarded Superbrand.

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  • Art team

    Award-winning the International Artistic Team is a diverse group of the industry’s best hairdressers. Specialising in session and editorial, avant garde, barbering and much more, they represent the ten-times awarded Superbrand.

  • Management team

    A team of leading professionals whose expertise range from finance and legal, through to human resources, tasked with keeping our global business in order.

  • Salon team

    Skilled professionals who coach salon owners and their teams to perform to our 'perfect salon' business blueprint. They’re expertise covers salon design, customer services, finance, education, marketing, PR and digital, retail, business law and business management.

  • Media team

    Works closely with Sacha Mascolo-Tarbuck and James Tarbuck to produce and maintain the ‘look and feel’ of most globally recognised and successful hairdressing brand in the world. Contributions are made by highly skilled professionals in the area of PR and Marketing, design, production, salon management and TV.

  • Label.m team

    Under the direction of Sacha Mascolo-Tarbuck, following her father's legacy, the team which includes expertise in everything from business management and sales through to PR and Marketing is responsible for driving forward the brand’s continued success.


Explore our Super Services for the look you've always dreamed of. Recreate your style everyday with label.m, our professional haircare range.

  • Haircuts


  • Colour Menu

    Colour Menu

  • Keratin Smoothing Treatment

    Keratin Smoothing Treatment

  • Dry Styling

    Dry Styling

  • Mens Grooming

    Mens Grooming

  • Hair Extensions

    Hair Extensions

  • Movement & Texture

    Movement & Texture

  • Wedding Hair

    Wedding Hair

  • Afro


  • Beauty


  • Fashion Fix

    Fashion Fix

  • Express Colour

    Express Colour

  • Hair Treatments

    Hair Treatments

  • Snapshots


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