At TONI&GUY, our internationally-renowned Artistic Team is packed with the best hairdressers in the business. No wonder they’re the powerhouse behind our global success.
Our artistic team
Get to know some of the best hairdressers in the business – the creative driving force behind our global success.
Cos Sakkas - British Hairdresser of the Year 2022/23
In 2022 Cos, Creative Director and Head of Education was awarded the highly acclaimed British Hairdresser of the Year title which followed his award earlier in the year as International Hairdresser of the Year. He was then awarded Hairdresser of the Year by the Fellowship for British Hairdressing. Cos is the first person to hold three highly prestigious titles at the same time.
Born on the Greek coast, International Artistic Director Efi has been a Londoner for 22 years. Initially visiting to see her sister, she went to four gigs in a week, became hooked and never left. She trained in the Mayfair salon where she met founder Toni Mascolo and was taken under his wing. Fun fact: Efi can sing a love song in Russian, because, well, you never know!
Liverpudlian, Jo, who has a brown belt in Kung Fu, originally joined TONI&GUY simply because she wanted to work for the best. And 28 years later, the company’s Head of Technical Education can’t imagine working for anyone else. “It’s magnetic,” she says. “I love being surrounded by talented, creative, off-the-wall people that come from all walks of life.”
Daniele De Angelis - London Hairdresser of the Year 2021/22
Originally from Rome, International Artistic Director Daniele’s latest look in the TONI&GUY collection was inspired by sand dunes that he saw when watching National Geographic. A self-confessed interior design nerd and property geek, it’s the same power of transformation that made him want to get into hairdressing.
International Technical Artistic Director Francesco started his hairdressing career working in his mum’s salon in beautiful Turin, where he dreamt of working for TONI&GUY. A natural-born hairdresser, he’s inspired by the new stylists and technicians, and their different points of view. He can be found at TONI&GUY North Audley Street when he’s not teaching.
Growing up working on a dairy farm in pretty Summerseat, Manchester’s International Artistic Director Jon would save up his pocket money to buy issues of Vogue, and fashion continues to be his main source of inspiration. As a hairdresser in his salon, he would go to Manchester for a night out and that’s when TONI&GUY’s windows drew his attention - he hasn’t looked back since.
From New Zealand’s sleepy capital to living 15-minutes from Tokyo’s famous Shibuya crossing - via London and later, Beijing - TONI&GUY’s Educational Director for China and the Southern Hemisphere has a truly global outlook. Growing up in a creative family, it was TOTP which drew him into hairdressing, and music, culture and film continue to be his three pillars of inspiration.
Switzerland-born International Artistic Director, Indira didn’t have a TV until she was 14 and hadn’t picked up a fashion magazine until she was 16, facts that help to explain her innate creative streak. Three-time winner of the Avant Garde Hairdresser of the Year award, this polyglot loves nature, arts and crafts and divides her time between teaching and session styling.
Originally from Surrey, Technical Artistic Director Charley used to want to be the tooth fairy when she was little. Inspired by her academy colleagues, she loves to craft creative colour looks, working with techniques like Balayage and interesting pastel or metallic shades. And if she wasn’t a colour technician for TONI&GUY, she would love to be a crime scene investigator.
Artistic Director, Dexter, or ‘Dapper’ to his mates, initially got into hairdressing when his friends girlfriend suggested that he work for TONI&GUY because it would be a great way to combine his two loves: hair and fashion. Inspired by pop music from the 80s, 90s and 00s, to this day, S Club 7 continue to have the biggest influencer on this violin-playing South London lad.
Inspired by pretty much anything but hair, Technical Artistic Director Stuart looks to antiquity, nature, music and brutalist architecture to take creativity to the next level, push boundaries with colour, and, crucially, avoid copying. Born and bred in London, he did a lot of extra work as a child, appearing in the audience of Live & Kicking and in the film Purely Belter.
Educator Elle has been part of the TONI&GUY tribe since she was 14 - she started off working as a Saturday girl in Colchester and has always wanted to teach. Inspired by film noir and period dramas, she cites Sophia Coppola’s film Marie Antoinette as the main reason she got into hairdressing. A natural at editorial work, she eats Hula Hoops with a fork while she’s working.
When Michela isn’t at the Academy, you can find her at London’s Long Acre salon, unless she’s travelling, because this Technical Educator has a serious case of wanderlust. Growing up in the Italian Alps, with Lake Garda nearby, she wanted to be a rock star. She moved to London eight years ago and takes inspiration from the city’s street-style scene.
Originally from Chester, Educator Sam can be found working at the Bedford Street salon in Covent Garden, when he isn’t teaching at the Academy. He used to be into Oasis and the Manchester scene but is currently listening to the Sex Pistols and a lot of punk, which means he’s creating longer, alternative cuts for men. Fun fact: Sam claims to be 6ft 3in but is, in fact, 6ft 2 1/2in.
Academy Educator Sanja first got into hairdressing when she was enlisted by friends (using a pair of nail scissors) to fix the bad haircuts that they received at their local salons. Born into a super sporty family in Croatia and naturally creative, she vowed that she would only become a hairdresser if it was for TONI&GUY and in London. Mission accomplished.
Diversity means the world to us. Which us why employ artists of every conceivable talent: from stylists pioneering new cutting and colouring techniques to those creating editorial and avant-garde styles. Together they share their creative vision and talent with 100,000 hairdressers at shows and seminars worldwide every year.
Taking british hairdressing to the world
Our team splits its time between teaching at our flagship London Academy, creating the hair for editorial photoshoots and providing expert advice and guidance to the media. It also brings TONI&GUY’s innovative techniques to trendsetting events including London Fashion Week, London Fashion Week Men's, London Fashion Week Festival and the British Fashion Awards.
As passionate ambassadors of British hairdressing, our unique educational approach is based on the philosophy of motivating and inspiring through teamwork. And as the industry changes, so do we. We constantly evolve ideas and trends to excite and stimulate, all delivered with a stage presence rich in originality and energy.