What we wear


What We Wear are a contemporary menswear brand inspired by the wardrobe of the everyday man. Their brand ethos consists of incorporating timeless style with fashion forward pieces, pushing the boundaries of menswear. Minimalism is the W. aesthetic with a focus on four core fundamentals: fabric, silhouette, texture and colour. They aim to create comfortable, easy clothing for the everyday life.


  • London Fashion Week Men's AW18

  • London Fashion Week Men's SS18

  • London Fashion Week Men's AW17