What we wear London Fashion Week Men's SS18
Saturday 10th June 16.30
Moving on from its inaugural runway debut in January 2017, the What We Wear team unveiled its second contemporary collection titled “Bring Your Game” with an interactive presentation.
Channeling their love of sport, the creative group at WWW presented the collection on a custom-built basketball half-court. The kinetic and physically engaging environment showcased the versatility and technical beauty of the garments.
As versatile as the pieces, the group of models were made up of individuals from various backgrounds. Dexter and the team incorporated subtle touches by clippering, shaping and finishing hair in a way that enhanced the natural texture of each person’s hair.
Head of Team
Get the look
Prep by spraying hair down and then apply label.m Hold & Gloss Spray to hair
Roughly dry the hair to work the product in
Continue layering and drying in to until hair has a waxy texture
Finish with label.men Deconstructor to encourage separation