Malan Breton London Fashion Week AW20

Friday 14th February at 1pm

Backstage at London Fashion Week with TONI&GUY International Artistic Director Philipp Haug, where he created the looks for Autumn/Winter 2020 at Malan Breton using the award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    International Artistic Director Philipp Haug and the TONI&GUY Session team created the sleekest of ponytails - a look which perfectly acts as a clean canvass to allow the designer’s collection to be the focus – whilst retaining elegance. Simplicity at its best - timeless and sophisticated

    The Collection

    What’s the inspiration behind the collection?

    Presenting the Rise of the Phoenix for AW2020, Malan Breton, delivered his signature theatrical showcase of high-octane glamour. The collection of decadent detailing saw multi-layer tulle trains, feathers, jewelled tassels, sequined embroidery and fur embellishments, set against a colour palette of pink, grey, blue, black and red

    Get the look

    Top Tip 1

    Prep hair with label.m Volume Mousse to prime with hold

    Top Tip 2

    Pull hair into a tight ponytail positioned just below the crown

    Top Tip 3

    Cover the base of the ponytail with own hair – keeping it super-neat and secure with an elastic band – then spritz label.m Hairspray lightly around the hairline for a natural hold

    Hero Products


    About Malan Breton

    • Malan Breton, The Designer, originally from (Republic of China) Taipei, Taiwan, became the first designer to become a part of the cryptocurrency...

    More Malan Breton shows

    • London Fashion Week SS23

    • London Fashion Week SS20

    • London Fashion Week SS19

    • London Fashion Week AW18

    • London Fashion Week SS18

    • London Fashion Week AW17