Pam Hogg London Fashion Week AW20

Sunday 16th February at 7pm

Backstage at London Fashion Week with TONI&GUY International Artistic Director Indira Schauwecker where she created the looks for Autumn/Winter 2020 at Pam Hogg using the award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    International Artistic Director Indira Schauwecker and the TONI&GUY Session Team re-imagined a latex Marie Antoinette as inspiration for the hair with styles packed full of volume.

    The Collection

    What’s the inspiration behind the collection?

    Presenting ‘Will there be a morning, will there be a mourning’ Pam goes all out for AW20 staying true to her non-conformist attitude with a mish-mash of texture and colour and biblical references seen throughout in the way of cross pendants and prints

    Get the look

    Top Tip 1

    Create a centre, then radial parting to divide hair into four sections

    Top Tip 2

    Start back-combing the bottom two sections from roots to ends and inwardly roll before pinning in place either side

    Top Tip 3

    Use hair padding under the front section for added volume and height

    Hero Products


    About Pam Hogg

    • Pam Hogg is a legendary fashion designer, rockstar and artist who appeared on the cover of the raw issue of i-d in 1989. Pam who has support debbie...

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