Pam Hogg London Fashion Week AW20

Sunday 16th February at 7pm

Backstage at London Fashion Week with TONI&GUY International Artistic Director Indira Schauwecker where she created the looks for Autumn/Winter 2020 at Pam Hogg using the award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    International Artistic Director Indira Schauwecker and the TONI&GUY Session Team re-imagined a latex Marie Antoinette as inspiration for the hair with styles packed full of volume.

    The Collection

    What’s the inspiration behind the collection?

    Presenting ‘Will there be a morning, will there be a mourning’ Pam goes all out for AW20 staying true to her non-conformist attitude with a mish-mash of texture and colour and biblical references seen throughout in the way of cross pendants and prints

    Get the look

    Top Tip 1

    Create a centre, then radial parting to divide hair into four sections

    Top Tip 2

    Start back-combing the bottom two sections from roots to ends and inwardly roll before pinning in place either side

    Top Tip 3

    Use hair padding under the front section for added volume and height

    Hero Products

    SHOP ALL LABEL.M

    About Pam Hogg

    • Pam Hogg is a legendary fashion designer, rockstar and artist who appeared on the cover of the raw issue of i-d in 1989. Pam who has support debbie...

    More Pam Hogg shows

    • London Fashion Week SS20

    • London Fashion Week AW19

    • London Fashion Week SS19

    • London Fashion Week AW18

    • London Fashion Week SS18

    • London Fashion Week AW17

    • London Fashion Week SS17

    • London Fashion Week AW16

    • London Fashion Week SS16

    • London Fashion Week AW15

    • London Fashion Week AW14

    Want to be kept in the know?

    Get signed up to the official TONI&GUY newsletter for the latest news, offers and events.

    There was an error please try again.

    View our Privacy Policy on details of personal data use.

    Thank you

    Thanks for signing up! You can look forward to receiving the latest updates from TONI&GUY direct to your inbox.