St James's Show London Fashion Week Men's SS18

Saturday 10th June 11.00

The show

Collection inspiration:
As part of LFWM there will be four shows on Jermyn Street showcasing the wealth of menswear to be found in St James’s and celebrating the area as a style hub in the capital. The day’s opening show at 11am will highlight the one of a kind menswear offering to be found in St James’s. From heritage brands such as Turnbull & Asser, New & Lingwood and Lock & Co to contemporary, newly-arrived names such as Tiger of Sweden, Paul & Shark and Sunspel, the show will be a presentation of SS17 in see-now-buy-now format.

Hair inspiration:
As this show involved many designers from Jermyn Street, working with each model’s natural texture was key. If hair was straight products such as Deconstructor to separate and exaggerate was used, if hair was curly it was more about softening it up with label.m Leave-In Conditioner and then adding a matt effect with label.m Matt Paste

Head of Team
Jon Wilsdon

Get the look

  1. Step 1

    Apply label.m Leave In Conditioner to soften hair

  2. Step 2

    Use label.m Volume Mousse to add texture

  3. Step 3

    Slowly diffuse to give natural movement

  4. Step 4

    Work in label.m Matt Paste to encourage separation, finish with label.m Hairspray to hold

label.m Professional Haircare Must Haves

label.m Leave-In Conditioner, label.m Matt Paste

In the session kit

label.m Tourmaline Dryer, label.m Magic Diffuser, label.m Large Wide Tooth Comb

About St James's Show

  • With an open-air catwalk along Jermyn Street showing the finest fashion from the area. With his pick of Jermyn Street, St James's menswear brands,...

More St James's Show shows

  • London Fashion Week Men's SS20

  • London Fashion Week Men's SS19

  • London Collections Men SS17

  • London Collections Men SS16