The show

Collection inspiration:
The heart of St James’ transformed into an open-air catwalk to host a series of fashion shows on Jermyn Street, celebrating the area as the original home of menswear

Hair inspiration:
Amplified each model’s natural look by enhancing their texture through volume and waves

Head of Team
Daniele De Angelis

Get the look

1. Step 1

   Spray label.m Thickening Tonic throughout hair and blow dry away from the face using label.m Boar Bristle Brush

2. Step 2

   Manipulate the hair on the crown of the head with your hands to create height and volume

3. Step 3

   Evenly apply label.m Dry Volumising Paste and gently comb through using a label.m Backwash Comb, pulling hair away from the face

4. Step 4

   Mist hair with label.m Sea Salt Spray to add a gritty texture, then once you’re happy with the shape, set with label.m Hairspray to hold in place

label.m Professional Haircare Must Haves

label.m Thickening Tonic, label.m Dry Volumising Paste, label.m Sea Salt Spray, label.m Hairspray

In the session kit

label.m Tourmaline Dryerlabel.m Backwash Comb