DB Berdan London Fashion Week SS20

Tuesday 17th September at 5:30pm

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director EFI DAVIES, creates the looks for the Spring/Summer 20 DB BERDAN show using our award- winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    Inspired by the theme of ‘racing for equality, ’ Efi Davies, International Artistic Director and TONI&GUY Session, aligned to the designer’s signature sportswear which celebrates pansexuality. Each of the male and female models had a unique and individual style created for them. Though each look was different – there was a uniting element throughout, where the colours of the pan-flag was reflected in ways such as - the polyphony of intricate multi-row braiding, intertwined with coloured wool yarn, as well as spraying hair with colour spray, as well as extravagant circular pink, blue and yellow head pieces.

    The Collection

    What’s the inspiration behind the collection?

    DB BERDAN showcased their SS20 collection in collaboration with Smiley. Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley icon to highlight good news stories. Models sported their personalities with customized underground footwear, fans and sports gear, enhanced with Olympic rings and freehand drawn collection prints.

    Get the look

    Top Tip 1

    Keep braids neat following the row from front to back

    Top Tip 2

    label.m Texturising Volume Spray spritz in as required to maintain grip and hold

    Top Tip 3

    Don’t be afraid to use non-committal colour to embrace individuality

    Hero Product


    About DB Berdan

    • Founded in istanbul, DB Berdan is a young and sharp london based hyper street wear brand. They are a queer brand that loves to use their own prints...

    More DB Berdan shows

    • London Fashion Week AW20

    • London Fashion Week AW19