Salon support services

Find out about the extensive support package offered to every TONI&GUY and essensuals franchise salon.

Our UK Support package

TONI&GUY has long been renowned as a pioneer and innovator, changing the face of the British Hairdressing Industry and providing the link with fashion and hairdressing.

Toni Mascolo’s hairdressing franchise model has maintained the company’s high education and creative standards, protected the brand and made successes of thousands of TONI&GUY hairdressing entrepreneurs worldwide.

Widely regarded as the number-one global hairdressing brand, TONI&GUY has won in excess of 100 awards, 71 of which are British Hairdressing awards, including Best Artistic Team a record number of 11 times, plus the title of both Franchisor of the Year and Franchisee of the Year at the Sapphires Awards.

As as ‘Official Sponsor to London Fashion Week’ for more than a decade, TONI&GUY continues to be the fashion-led hairdresser, creating catwalk worthy hair in support of around 80 designer shows each year.

With 592 salons globally; 201 salons in the UK and a further 391 salons in 45 countries worldwide and a tested and proven business model, franchising with TONI&GUY is a unique opportunity to join the only hairdressing Superbrand. Owning your own business is exhilarating – we look for individuals who are entrepreneurial in spirit and meet our brand values of Creativity, Innovation and Passion.

Extensive support

Once we have established that you are a perfect fit for us and vice versa, TONI&GUY Franchise Partners benefit from an extensive support package.

Location, Legal and Financial Planning

Our dedicated franchise team will guide you through sourcing the best location, negotiation on a lease, business plan, loans and legal completion.

Salon Design

Our very talented in-house design team have years of experience in creating cutting edge, bespoke salons for TONI&GUY and will guide you from planning to completion.

Regional Business Manager

The Regional Business Manager’s aim is to fully support each franchisee and their business, creating the Perfect Salon in each location.


With a philosophy of motivation and inspiration, our education programme is seen as fundamental to the brand’s success. Our strong education network encompasses 19 teaching academies globally. We have our own NVQ Academy and endless creative and business education for your ongoing development.

Financial Management

We have an in-house team of accountants on hand to support, develop and expand each business.

Human Resources and Customer Service

Our dedicated Human Resources team create the blueprint for recruitment and selection, interviewing techniques, company handbook and policies and job descriptions. They work alongside our employment law agency to support and cover you. Our customer services team are on hand to step in when you can’t resolve a customer complaint and help you to reach an ideal outcome.

Salon Genius Computer Systems

We provide a fully supported business management system built to develop your business and keep you connected with all your customers.

Media Support

With an in-house Media team, salons benefit from the dedicated PR & Marketing support, TONI&GUY.TV and the award-winning TONI&GUY Magazine. We run our own customer rewards scheme and Social Media and provide our salons with brand guidelines and creative input into articles for their own social media sites. Our mobile responsive brand website hosts each salon’s individual microsite, which communicates and promotes your business in your local area.

Contact us

UK opportunities

Shabana Ferozdin
+44 (0)175 361 2040 (option 7)

International Opportunities

Rosie Gayfer

Download application form

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