THE JOURNAL.

Wet, glossy, ethereal. Discover the backstage hair behind Di Petsa’s SS27 runway, created by Efi Davies and the TONI&GUY Session Team for HOLY MILK. From the inspiration beh...

TONI&GUY takes backstage at Ahluwalia SS27. Led by Global Creative Director Cos Sakkas, the TONI&GUY Session Team created a striking hair look for Priya Ahluwalia’s ‘Rev...

Soft, polished waves with a Riviera-inspired finish. Discover how the TONI&GUY Session Team created the effortless SS27 hair look backstage at London Fashion Week - and the ...

Purple shampoo is a popular choice among blondes to maintain a...

The Perfect Mother’s Day Gift: Luxurious Hair Care She’ll Love...

Winter 2024/25 is set to bring exciting and bold updates to hair trends across the UK, with an emphasis on individuality, textured beauty, and rich, seasonal colours. Here’s a d...

Global Creative Director Cos Sakkas clinched the 2023-24 title of British Hairdresser of the Year for a second year running plus three more for TONI&GUY. HJ’s...

Hairdressing education is often seen as the starting point of a career. At TONI&GUY, it is exactly that , but it is never the limit. Our Academy system is designed to do mor...

Hairdressing is often described as a job. I’ve always believed it’s something much bigger than that, it’s a craft, a discipline, and for many people, a genuinely life-changing c...

Hairdressing is about precision, technique and individuality. Our philosophy is simple: precision creates freedom. Discover the TONI&GUY method, where technical excellence m...

Ready to turn your passion for hair into a career? The Beginner’s Course gives you the skills, confidence and support to get started.

As the fashion world turns its attention to Autumn/Winter, hair colour is following suit. Discover the biggest autumn hair colour trends for 2026, from richer brunette shades an...

TONI&GUY announces an exciting new chapter - Sacha Mascolo-Tarbuck takes majority control of the business, bringing unified leadership to both TONI&GUY and LABEL.M.

Low Humidity, Icy Air? Our expert guide will help hydrate, strengthen and deeply nourish your strands for a healthy, radiant finish all winter long.

When it comes to gifting haircare, one size definitely doesn’t fit all. From blondes battling brass to curl queens craving hydration and minimalists who love clean beauty, our c...

For me, hair is always about balance -between precision and creativity, discipline and freedom.

There’s something about a fresh salon blowout that just hits differently - but what if you could achieve the same volume, bounce, and shine from home? We share our trade secrets...

Efi Shares Her Secrets To Creating Her Iconic Di Petsa Wet Look...

Step Backstage With Cos Sakkas As He Creates A Powerful, Sleek Pony With An Equestrian twist...

Introducing Humid-Defy, the next-generation anti-humidity mist engineered to keep hair sleek, polished and frizz-free for up to 96+ hours, whatever the forecast. Designed for mo...

This Father’s Day, skip the predictable gifts and give him something he’ll actually use: great hair, healthy scalp care and a little well-deserved self-care. Whether he’s lookin...

Whether you’re maintaining blonde or bold shades, preserving tone takes more than colour-safe care. LABEL.M’s Violet Botanical Complex blends nature and innovation to protect, n...

Summer holidays are all about sunshine, sea breezes and carefree days but for blonde and colour-treated hair, summer can mean fading, dryness and dullness. Enter the Vibrant Ros...

Spring has officially landed and so has a fresh wave of must-haves from our team. From blonde-boosting duos to holiday-ready essentials, here’s what the marketing team are addin...

There’s something undeniably captivating about glossy hair. More than just aesthetic, shine is a reflection of true hair health - rooted in science and structure. Understanding ...

Mother’s Day is the perfect moment to celebrate the women who do it all. Whether she’s a beauty lover, a haircare minimalist, or someone who deserves a touch of luxury, a curate...

Sundays have a way of inviting us to slow down — to pause, breathe, and recalibrate before the week ahead...

Backstage at London Fashion Week, every second counts, and every product has a purpose. Our session stylists don’t just reach for what sounds right. They choose what performs ri...

TONI&GUY proudly presents EDITION ONE for 2026. A bold new chapter in our creative journey. More than a collection, more than a lookbook, EDITION ONE is a manifesto: a state...

New year, new hair, starting at the scalp. Healthy, beautiful hair begins with a well-nourished scalp. Clean beauty and targeted scalp care support stronger growth, reduce break...

It’s the ideal moment to reset, simplify and focus on what your hair truly needs. At TONI&GUY, we believe healthy hair starts with mindful care. This season is all about cle...

Party season is officially here, and between packed diaries, last-minute plans and festive fatigue, finding time to restyle your hair can feel impossible. Enter TONI&GUY Art...