Natural Texture

The Natural Texture

Effortless and lived-in, natural wavy texture is the ultimate carefree spring-summer style.


Deliberately natural and spontaneous, imbued with subtle movement, the hair at the N°21 Spring-Summer 2022 show gave a nod to the rock & roll of the 90s. The TONI&GUY Italy Artistic Team worked to enhance the natural texture of the models’ hair, crafting a lived-in feel that represents the desire to return to a more authentic essence of ourselves and the ability to express our identity – the strongest fashion accessory. Also seen at Dolce & Gabbana, Prada and Acne.


"I have never thought that giving in to a temptation means doing something you shouldn't do. On the contrary, I have always linked its meaning to experimenting with new things because for me it is a way of opening up to unexpected possibilities." Alessandro Dell'Acqua, N°21 Creative Director


A mix of techniques, references and the apparent differences between the seriality of ready-to-wear and the uniqueness of couture, the N°21 Spring-Summer 2022 collection blurred the feminine and the masculine. Dresses, skirts and tops were devised using traditional techniques, combined with unexpected flourishes of embellishment such as chiffon straps, crystal embroidery, nude tulle and feather harnesses.


Watch the N°21 Spring-summer 2022 show


The beauty look was kept minimalist, a simple matte base and simple highlighting, allowing the model’s natural features to shine through, reflective of the authentic nature of the collection.


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Wet Look Hair

label.m Anti-Frizz Mask ; label.m 4Advanced Pro Triple Barrel Waver ; label.m Fashion Edition Wax Spray label.m Fashion Edition Heat Protection Mist

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Wet Look Hair


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Natural Texture Credits:

    @numeroventuno Creative Director @alessandrodellacqua / Styling @elodiedavid / Hair by @anthonyturnerhair & @toniandguyitalia using @lorealpro / Make Up @lucianochiarello for @shiseido / Photographer @carmelopoidoman / Videomaker @aliceturazza