St James's Show
With an open-air catwalk along Jermyn Street showing the finest fashion from the area.
With his pick of Jermyn Street, St James's menswear brands, stylist Darren Kennedy is pulling contemporary pieces to make a show of complete looks, all of which are available in the shops this summer. The event is part of the official London Fashion Week Men's schedule.
Throughout the day, local retailers will be opening their doors for exclusive offers and exciting in-store events.