Join us backstage and front-row at London Fashion Week Men’s for E-TAUTZ AW19, where International Artistic Director and Head of Team Charlie Cullen draws inspiration from the 80s to create relaxed hair that compliments each models individual look.

The show

What’s the inspiration behind the collection?

What’s the inspiration behind the hair?

Get the look

1. Step 1

   Apply label.m Sea Salt Spray to prep as first step - liberally spritz all over to give a ‘lifting texture’, as well as refreshing movement in the hair.

2. Step 2

   Work in label.m Curl Define Soufflé as the second step - scrunched into lengths and ends to moisturise and counteract frizz.

3. Step 3

   Ideally this look requires virtually no combs or brushes, however a backwash comb was used just to define certain areas - mainly perimeter edge. Then using palms of the hands, gently press against curve of the head to give that ‘just out of bed’ feel.

4. Step 4

   Use a diffuser attachment on a medium heat, then switching to the cool temperature to calm static and set movement.

5. Step 5

   Finally fix style with label.m Hairspray.